NicoMoney

Courtesy of Swatch; Getty Images The queues started before dawn. Hundreds of people outside Swatch stores in London, Paris, Tokyo — lining up for a bioceramic chronograph that retailed at £220 and looked, unmistakably, like an Omega Speedmaster. Watch purists were appalled. Sneaker kids were confused but intrigued. And somewhere in the Swatch Group's Biel headquarters, Nick Hayek Jr. was probably quite pleased with himself. Because this was never a hype drop. It was a corpora