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The Cabarete Formula: Why the Caribbean's Wildest Beach Town Is Also Its Smartest Escape
There's a version of the Caribbean that sells you a sunbed, a watered-down rum punch, and a bill that makes your eyes water. Cabarete is not that version. Twenty-one minutes from Puerto Plata Airport sits one of the most quietly sophisticated coastal ecosystems in the entire region — a town where European expats, North American digital nomads, and professional water sports athletes have built something genuinely unusual: a high functioning, high energy lifestyle hub that does
May 54 min read


3 reasons why you should start lifting weights that have nothing to do with how your body looks
Your confidence and mental strength Nothing builds self-belief more than you doing what you said you would. Holding yourself accountable to higher standards. Showing up for yourself as you do for others And you’ll be able to handle everyday life stresses better - the physical strength builds your resilience outside of the gym 💪🏼 It’s an investment in ageing healthily and with dignity Ageing is inevitable; we don’t have control over our bodies getting older. But you can sl
Mar 242 min read


Hauntology, nostalgia, and the end of forward motion
Contemporary culture has developed a habit of looking backward with increasing precision. Not just revisiting past styles, but reconstructing them with texture, grain, typography, and emotional tone recreated in near-perfect detail. What once felt like influence now feels closer to replication. This tendency is often described through hauntology, a term popularised by cultural theorist Mark Fisher. His argument focused less on nostalgia itself, and more on a culture struggli
Mar 163 min read


3 things I don’t recommend to my clients, as a women’s coach. Part 2
Ramping up cardio to tone up or lose fat Fat loss requires a calorie deficit. This is when your body burns more energy (calories) than you consume. A calorie deficit can be created in many ways, including exercise and diet, but in terms of calories burned, exercise has a surprisingly small effect. Diet and overall physical activity are much more impactful. Energy Balance Graphic The above is a rough visual, but it shows how much each component contributes to your calorie defi
Mar 102 min read


3 things I don’t recommend to my clients, as a women’s coach. Part 3
Using breathlessness or sweating as an indicator of a good session Many of my clients who used to attend gym classes like Body Pump didn’t feel like they were working hard enough when they started strength training, where there are fewer reps and more rest between sets. Yet they never achieved the results they wanted from those classes. In fitness classes, you typically work in higher rep ranges, doing lots of repetitions with minimal rest. This feels intense and can leave yo
Mar 22 min read


3 things I don’t recommend to my clients, as a women’s coach. Part 1
Changing Exercises in Each Workout You might be chasing that feeling of soreness you get when you do a new exercise or workout, but doing a random workout each session won’t bring optimal results. Soreness is not an indicator of an effective workout because your body needs repetition to change, tone up, or build muscle. “Confusing” your body by constantly changing exercises is a myth that doesn’t translate into results. Our bodies are incredible at adapting to whatever stress
Feb 252 min read


The Unsexy Truth About getting Results: The lies that the fitness industry tells you.
Over the years of working with women and within the fitness industry, I’ve seen many over-hyped trends that were the thing - the method, the diet, the training plan that you have to follow to get the results. And many women, including myself years ago, walked right into it in hopes of finally getting the body that looks great and feels good. I’m going to share the unsexy truth with you - what really works is the basic, boring, not-so-well-marketed stuff. Many people would r
Feb 203 min read


The £220 Trojan Horse: What the MoonSwatch Was Really About
Courtesy of Swatch; Getty Images The queues started before dawn. Hundreds of people outside Swatch stores in London, Paris, Tokyo — lining up for a bioceramic chronograph that retailed at £220 and looked, unmistakably, like an Omega Speedmaster. Watch purists were appalled. Sneaker kids were confused but intrigued. And somewhere in the Swatch Group's Biel headquarters, Nick Hayek Jr. was probably quite pleased with himself. Because this was never a hype drop. It was a corpora
Feb 174 min read
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