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The strategic reality behind the AP x Swatch collaboration
Courtesy of Swatch; Getty Images The recent collaboration between Audemars Piguet and Swatch has triggered predictable polarisation across the horological sector. Purists have characterised the partnership as a dilution of haute horlogerie, while market observers look for parallels to the historic MoonSwatch drop. However, viewing this release purely through a marketing lens fundamentally misinterprets the commercial and legal chess board. This is not a standard corporate cas
May 183 min read


EU Inc: One Europe. One Market. No Borders.
For decades, Europe’s Single Market has embodied economic ambition, yet remained constrained by administrative fragmentation. While goods and services move relatively freely across borders, the companies behind them are still bound by a patchwork of 27 national legal systems and dozens of corporate structures. Now, the European Commission is attempting to change that. With its proposed “EU Inc.” framework, also referred to as the “28th Regime”, Brussels is taking a decisive s
Mar 203 min read
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