NicoMoney

Courtesy of Swatch; Getty Images The recent collaboration between Audemars Piguet and Swatch has triggered predictable polarisation across the horological sector. Purists have characterised the partnership as a dilution of haute horlogerie, while market observers look for parallels to the historic MoonSwatch drop. However, viewing this release purely through a marketing lens fundamentally misinterprets the commercial and legal chess board. This is not a standard corporate cas